Take control of the story to sell yourself or a business idea.
As a senior professional, I’ve raised several millions of dollars for clients. When creating branding collateral – (data or a story pitchbook, resume, cover letter, financial analysis, and other sales documents) you need to lead by making yourself a high status or high valued entity (person/company/product). Remember you are the price, not the clients!
The message has to be novel/unique/dangerous. Clients want, what they cannot have, they chase what it moves away from them, they value, what they pay for, they shake hands with someone of high status. Clients need to seek you out.
