National Sweetest Day is the third Saturday in October, its 100th Anniversary, and encourages everyone to be generous in the smallest ways. From its inception as Candy Day in 1916, this day reminds us that even small tokens improve the lives of those around us who are suffering or going without. Beginning with candy and sweets, encouraging us to take home sweets to our sweethearts and friends, it is a day of lessons in persistence, resilience and doing small things for others.