Social Media! A QR code (Quick Response code) was created in 1994 for the Japanese automotive industry. It has been readily adapted to various uses as consumer advertising. Smartphones have QR scanners & when scanned, connects the mobile phone user directly to the URL website, getting the consumer to the brand’s website quickly & increases sales potential. On a bathroom wall, jokingly teasing bathroom users sitting on the toilet to SCAN from the can and bring the bathroom user to this retail website!