Hi guys, i’ve noticed lately that the most recent Wordpress Themes are getting very very low sales… some in the level of 1 to 10, this is weird…. of course not all of them, there are some that are doing really well, but it seems like sales are down, why do you think this is happening? is it normal? Have you noticed something similar in previous years?
Authors what do you think?
Regards
- Author had a File in an Envato Bundle
- Author had a Free File of the Month
- Author was Featured
- Bought between 10 and 49 items
- Exclusive Author
- Has been a member for 4-5 years
- Item was Featured
- Referred between 50 and 99 users
It happened over on activeden. Basically only the top notch files continue to sale like they used to.
But it could just be summer. People on holiday. The marketplaces are hard to predict. One day you can be on top, the next nothing sales.
- Sold between 250 000 and 1 000 000 dollars
- Item was Featured
- Author had a Free File of the Month
- Author was Featured
- Exclusive Author
- Interviewed on the Envato Notes blog
- United States
- Microlancer Beta Tester
Released a Site Template this week. Solid amount of sales for me 
Some themes/templates just don’t sell very well for various reasons (Some good reasons, others unpredictable). Pretty normal.
- Sold between 250 000 and 1 000 000 dollars
- Referred between 500 and 999 users
- Envato Staff
- Author had a File in an Envato Bundle
- Has been a member for 4-5 years
- Author was Featured
- Support Staff
- Was featured in a podcast
It’s summer, things tend to slow. Unfortunately, you can’t really compare year to year since file quality / quantity changes.
Today has been very slow for me but an average week overall I think.
Yeah you’re right guys there are many factors and as I mentioned I’m sure it’s not something affecting ALL files or the ENTIRE marketplace because you can see files released the SAME week with some extraordinary sales…. the thing is it caught my attention because of the number of themes with low sales during this last 2 weeks… you can see in the latest released on the Wordpress section.
Just wanted to know if this was normal.

- Author was Featured
- Bought between 50 and 99 items
- Exclusive Author
- Has been a member for 3-4 years
- Item was Featured
- Referred between 50 and 99 users
- Repeatedly Helped protect Envato Marketplaces against copyright violations
- Sold between 250 000 and 1 000 000 dollars
2 years ago:
http://themeforest.net/forums/thread/sales-after-new-search-system/14337?page=1
1 year ago:
http://themeforest.net/forums/thread/summer-sales/28762
this year:
http://themeforest.net/forums/thread/theme-sales-going-down-is-this-normal/45432
Pretty normal, nothing to worry about
Look at it from the positive perspective, you can take some time off too.
@FreshFace yeah noticed that as well… so yeah I guess this thread will become the official 2011 “Why are sales down?” thread.. lol
- Author was Featured
- Bought between 50 and 99 items
- Exclusive Author
- Has been a member for 3-4 years
- Item was Featured
- Referred between 50 and 99 users
- Repeatedly Helped protect Envato Marketplaces against copyright violations
- Sold between 250 000 and 1 000 000 dollars
Themesation said
@FreshFace yeah noticed that as well… so yeah I guess this thread will become the official 2011 “Why are sales down?” thread.. lol
Yup, I will make sure to repost it in the next year as well. It will be passed on to generation after generation so you’ve just became part of the history mate, thumbs up 
- Attended a Community Meetup
- Author was Featured
- Beta Tester
- Bought between 10 and 49 items
- Contributed a Tutorial to a Tuts+ Site
- Exclusive Author
- Has been a member for 3-4 years
- Interviewed on the Envato Notes blog
The last 10 themes simply cant compete with some of the other popular files. Sales aren’t down at all in fact look at freshface’s latest baby.
ThemeProvince said
The last 10 themes simply cant compete with some of the other popular files. Sales aren’t down at all in fact look at freshface’s latest baby.
Damn that baby gains weight fast… Better get a new “skin” soon before it bursts ahaha
