Interesting stats

Wow. My original post was flagged as inappropriate? Was there something rude, false, inappropriate, misrepresented, or offensive about any of it?

This is a very open-minded discussion about the health of the marketplace based solely on sales statistics. I’m simply wondering whether these stats matter or not, and whether AudioJungle can logically be compared to the other Envato marketplaces.

biala said
So … 1. these items are not low quality ones.

biala, I think you missed the whole point. I was talking about getting files reviewed again, not straight to the rubbish bin if no sales are meet by a certain time. Getting files reviewed again means the marketplace stays fresh as standards do change over time. If a file has no sales over 2 years, either 1) it’s a perfect gem that unfortunately no one has discovered yet. or 2) it’s a bad quality music track or sound effect that no-one wants to buy. If it’s a number 2 then we need to clean up the marketplace so it’s easier to find those hidden gems we are looking for.

pinkzebra said
Wow. My original post was flagged as inappropriate? Was there something rude, false, inappropriate, misrepresented, or offensive about any of it? This is a very open-minded discussion about the health of the marketplace based solely on sales statistics. I’m simply wondering whether these stats matter or not, and whether AudioJungle can logically be compared to the other Envato marketplaces.

Nothing to worry about, pinkzebra Your original post appeared untouched again! I didn’t see anything rude or false in your post anyway, strange that this has been flagged…

I think this has to do with several issues plaguing the site. Most of these issues have only come into effect in the last year or year and a half. Before that things seemed to be much different.

There has been an enormous influx of authors onto the site #1. Simply put there are more authors than buyers now, many many more authors vs. buyers.

What has happened to most authors is that the powerhouse authors of the past (a year ago etc.) who racked up sales in the early days of AJ, (when the Watermark said Envato) continue to remain on top. Because lets face it. Most clients who come to the site to buy files probably search music by most sales and most popular before anything else. So simply put the #1 selling files and the most popular items from the past remain on top (usually). And now because there are so many items most of them get lost in the vast overstocked library on this site. Even new files by the powerhouse authors have a hard time getting sold because of the huge library that exists on the site.

The only ways to combat this problem are…

1, A Much more in depth search system. Currently it is very simple, and it leaves out important search factors that can lead to a sale; Such as Mood, Length, Genre, BPM , etc. Most people who are buying audio probably know what they want in their head but the search system currently doesn’t allow those ideas to be utilized in the search, this is a major issue. The Search system was made for a much younger Envato (AJ) with much less files. Now the site has a huge number of files but the old system is the same.

Example/Analogy – The Archives of Data at Google. Imagine using index cards to go through and find what you needed in the archives, you’d be lost and probably never find what you are looking for. Thus, google updates to digital searches and as the archives grew, the search system became more in depth offering more precision with descriptions and uses of files names, locations within each search etc. Audiojungle is the same, however we are still using “index cards” to go through over 25,000+ Music files. It is impossible and down right tedious to use, and most people never find what they are looking for.

The search system needs a major update… plain and simple.

2, A Much Tougher set of review regulations. In the past when Envato had maybe 8,000 files it was okay to except lower quality files to increase sales but with AJ holding over 25,000 tracks and over 48% of them have no sales, this means there IS a quality issue. No business would buy 25,000 jars of spaghetti sauce knowing that only 48% of them are going to be sold while the rest would sit in the warehouse and rot. AJ needs to do the same, if files are not of wonderful quality they need to be denied. Mix quality has to be on par, old files need to be cleaned out etc. It has to be costing AJ/Envato a lot of money to host 12,000+ Audio Tracks that are making no income.This is a waste of money for the company and drives authors away from the site because of the low conversion rates. In tern, the horrible status of the search system drives away clients who can’t find what they are looking for and feel lost in the maze of files.

In Short, Audiojungle grew too fast for it’s own good. I left the site for nearly a year and came back to see at least a 4x increase in activity, number of files, and more. Yet the system didn’t get upgraded with the increase in traffic, members, and files. The system is weak and WAY OVERLOADED .

- Another Analogy (lol) -> AudioJungle is a body builder who hasn’t been to the gym in 6 months. AJ used to be able to weight lift 200 lbs but he/she stopped working out for a while and fell behind a bit. Now he/she back at the gym and instead of trying to lift 200 lbs, he’s attempting to lift 400 lbs like all his/her buddies who have been working hard at the gym while he/she was slacking off for the past 6 months. His/Her muscles are incapable of dealing with the increased load and he/she effectively looses 48% of strength. Now AJ has to work to get back into shape so that he/she can lift up the 400 lbs again but he/she decides not to work out and goes back to eating potato chips on the sofa. AJ’s buddies keep increasing their strength while AJ’s decreases…. (wow that was semi-ridiculous… but it should make my point clear).

Plain and simple, AJ needs a major update and face lift. It is understaffed for the current conditions and the system it is running on is meant for 1/4th the amount of files and a much lower amount of authors. Too many authors, too many junk files, a poor search engine, and an out numbering of authors to clients. Major reform is needed. Higher Quality needs to be demanded from authors and the search engine needs to be fixed ASAP , those are the first steps I would take. Then overtime you can find older lower quality files and delete them but first harder review regulations must be passed and a better search engine system needs to be created.

- Jonathan

Disregard this double post…

+1 to JStephens.

I also feel something has to be done to the search weighing file names so heavily else we will end up with every file returned being “Epic Corporate Intense Piano Intro Trailer Theme”.

Yea the amount of files in the Corporate Motivational Section are ridiculous too… Seems like half of all files get put there just because that section sells better? Just saying…