I am currently in the design process of a business card. The logo that I am using is originally really big and I had to scale it down, but when I scale down an imagine in Illustrator the DPI will go up.
The printing company prefers the .ai file for upload, and based on my ai file they rejected it because the dpi of the logo (as part of the business card) had a higher dpi.
So I was hoping maybe one of you can explain this to me, and probably others diving into the illustrator adventure: printing requires a dpi of 300. But how can I set this dpi for the images used in the artboard.
Thanks in advance!
first i have to say that i don’t understand the rejection of your printshop….higher resolutions shouldn’t be a problem. But if you wan’t to deliver a 300dpi file you could ask whether they would accept a pdf X3-File. In Illustrator you can save files as PDF X3 -Files. in the save-dialogue you can define the output resolution. this should do the trick…
best regards, doa