2 Logos Rejected

Reason for both: Unfortunately your submission doesn’t meet our current minimum technical quality requirements for the category it was submitted to. Please consider taking some time to familiarize yourself with our current library and quality levels of popular items before resubmitting.

I see logos of similar quality being accepted, just look at some of the logos accepted recently. So what is wrong with these two? What do you think? How can these two logos be improved?

Many thanks!

The shapes look odd and flat. I would start all over. The text also sits way below the logo separating the two in an odd way.

I can’t see the second link?

I think the designs are too flat and basic.

It doesn’t relate to the titles either.

Thanks for the info about the the text and titles. Also, I agree that the shapes look odd.

But regarding how they are flat, aren’t a lot of the logos already accepted flat?

I mean the color you have chosen makes the logo appear dull and flat

ShermanJackson said
I mean the color you have chosen makes the logo appear dull and flat

Okay, thanks!

This is the second link: http://i.imgur.com/YQbI3.png

^^ No still the same problem.

Shape is totally unrelated to the text. It looks like you just randomly drew anything then mirrored it on the y axis.

If you ever read any of my advice you’ll think I sound like a broken record, but hey.

Focus on Typography!

Look at some of the strongest brands today, coca-cola for example, strong type work first, ‘logo’ or ‘emblem’ second. Try create a concept, use the rhythm and fluidity of the type you choose to help create a brand first, worry about the emblem second.

Frankly, and it shows, you’re clearly trying to get by with a ‘hack’ attitude, instead, try boning up on your type and font knowledge. Typographers have dedicated their entire lives to just a couple of fonts in some cases, so take the time and respect to at least understand why the spacing between ‘RIV’ in greendrive is too close together and needs some additional letter spacing.

Try the above tutorial, that will get you going on letter spacing (kerning).

As far as your font choices go, I think you need to go a little more original (not myriad or helvetica as you have used), there are some great sans-serif fonts out there, just steer clear of dafont.com try fontsquirrel.com instead, aller is quite a beautiful font, and free also!

Anyway, don’t give up, but put in some effort in learning design and typography theory before putting just basic design awareness to play.

Peace Tommus

Apart from the shapes looking flat, I honestly cannot figure out what they’re supposed to be! I suppose that the former is some sort of jewellery, what is the latter? for logos they should be easily identifiable.

Great advice on the typography TR! I do read your comments with interest because I realise that typography is not at all a strength of mine and I try to at least become decent at it.

Cheers

Chris

I don’t see any connection between the text and the illustration. I think that is the problem.