Hey guys, Those of you that have been here for more than a year probably remember that back in the day a lot of people talked a lot about “front page exposure” and “a track landing on a certain day” to maximize sales. Whilst my opinion has always been that whilst this may hold some truths when talking about corporate/motivational tracks, this rule in general wasn’t true. Nevertheless I did notice at the time that to an extent you would score a few initial sales within days of a track coming out as an impatient buyer would only look through the first 12 tracks or so on each page before making a decision as what to purchase.
Thing is, things have changed for me recently. Nowadays I score more sales with older tracks and have even seen what I call “old socks sales” where a track that is deeply buried in the AJ library randomly sells after a long period of being forgotten (a reference to socks that you lose for months/years but then you randomly find in a cabinet somewhere). I mean I still score “early sales” on new tracks but a bit less than before, I don’t know if it’s due to the influx of authors and tracks or because buyers have matured a bit and try a bit harder to find exactly what they want.
I mean, don’t get me wrong. I WAY prefer this situation of where older tracks are selling more consistently rather than trying to constantly upload to remain relevant. I was just wondering, has anyone else also experienced this change of how sales happens or is it the natural progression for authors here?
Yep. July was down about that much for me, but June and August were pretty normal. Since I’ve been doing this (2013 will be my 4th full year) my best months are September to the first half of December, worst are second half of December to February, and then a dip in July.
Exactly the same for me. That’s a pretty accurate description of what will probably happen…
For a while it was about once an hour whenever I was online but I’ve learned to check less often. I find even just one sale gives you a good feeling so checking less often equals more highs and less lows. The best feeling is when something old you didn’t think would ever sell gets a sale. Audio jungle may have created some new kind of addiction like World of Warcraft or something.
+1. I used to check like every hour but now I limit it to once when I wake up, once when I come back from work and then maybe another few times in the evening. Still quite a lot but a lot less than I used to. I really like “coming home to” sales. It’s like a welcome greeting “Welcome home Sir, here are your sales. Thank you for your hard work!”
Sorry to hear that man. I recently had my “clean sheets” soiled (hoping all football fans on AJ get that reference) and it was so annoying because I was really happy thinking,”wow I’ve been here nearly a year and a half with perfect 5 star rating!”. But oh well, nothing lasts forever right?
To be honest, as long as you have nothing beneath a four I don’t think customers will get too deterred from buying from your account!
It’s all about clientele and demographics if you think about it, marketing 101.One has to stop and think “who buys stock music?” and “how can I reach them?”. By answering these two then some “out-of-the-box” thinking can commence.
From my experience and from what I’ve heard in the forums, the main clients are TV and Film production offices and advertising agencies. The general public isn’t really our concern so forget them, besides major TV/Radio/internet advertising is more of AJ’s responsibility than ours. That’’s why we give them their share of our money.
I personally think P2P advertising is the key. I remember back when I was living in Boston I called all the local advertising agencies trying to get music work and sent my portfolio to them. The month I did that I had way more referrals (and sales) than months pervious. Of course I had a “bleak winter” after with less sales so I’m not 100% sure about whether it worked but I have recovered now.
I also think it’s about customer loyalty. I”m pretty sure most of the sales here come from repeat clientele rather than one time buyers. So the trick is making things easier for people to stay. Aside from obvious things like writing great music we would also need to create more variety to keep customers. This may mean taking less sales in the beginning by writing for “less popular” categories but may be better for the site on the long run. There is a lot of corporate/motivational music here but a limited portfolio of let’s say “bagpipe music”. Whilst this has a specific use and may not see the huge sales corporate music may see, having it available may entice customers to do all their searching here rather than other sites as they think they can find everything here.
It’s a bit like how supermarkets work. Against popular belief, supermarkets aren’t necessarily always the cheapest but most people go “It’s all already there and easy to find, I don’t need to go to the market to find other things” and also “well, I already shop there and know what it’s like so I’ll keep buying from there”.
I think those are two key things that most AJ authors can realistically do. Now if you want to walk around town with a Sandwich Board with “AudioJungle – Royalty Free Music” written on it please… be my guest LOL!!
AudioJungle definitely does help cover part of my rent, but is by no means my sole source of income. You’d have to be a top 100 author to even consider making it a full time thing or be heavily invested in other sites as well. Even so plenty of top 100 authors still keep other jobs as the income stream is so unpredictable from AudioJungle.
For example, my earnings from January were less than half my earnings in March. Getting a bad month like I did in January really reminds you how volatile the marketplace really is.
Would like to recommend some tracks from some great authors:
This beautiful piano track by Studio26Design:http://audiojungle.net/item/passing-time/3781731
And this simply lovely track by Schwartzsound:http://audiojungle.net/item/a-new-direction/421694
This incredibly underrated and gorgeous track by Maxvic:http://audiojungle.net/item/light-pleasure
And finally this epic track by Allegro120:http://audiojungle.net/item/epic-horizons/3073247
“Epic Action” by Yashkovskiy
Did you know this one was a straight copy of a well know piece from a known trailer house, together with 6 other files on that portfolio (the author has deleted them just now)? And I don’t mean “based upon” a well know track but literally a straight copy, just ripped from Youtube or something like that…PS: I know have the sherrif’s badge for a month
Bravo! Good job man!
I had a featured item and it did sell a few times that week. Never been a featured author. Whilst it seems that the consensus is that the featured author title does little in terms of sales I think it’s nice to have the extra badge and also it pretty much confirms that your portfolio is of a generally strong average quality as the powers that be in envato wouldn’t pick you otherwise, and that can’t be a bad thing!
Most people I have seen here as featured authors have gone on to do very well here. It’s a bit like making it into a great university, it doesn’t 100% ensure you future success and money but it does mean you’re going the right direction.